Today Strikeforce announced that they have signed a new licensing agreement with Collective Licensing International (CLI). The new partnership will produce Strikeforce-branded footwear, apparel, accessories, equipment and other items. Bruce Pettet, CEO of CLI had the following to say on the new agreement: “We’re looking forward to building Strikeforce into a great consumer brand at [...]

Bellator announces new partnership with Everlast. Per press release: “Everlast will become the exclusive equipment provider for Bellator, including fight gloves, cages and training equipment. Everlast will also be a category exclusive promotional sponsor of all Bellator events and the two companies will strategically market, promote, publicize and advertise their partnership through a wide variety [...]